A Woman's Guide to everything Jakarta & Beyond

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Yes, another Korean ‘beauty invasion’, please.

As a little girl, raised by a mother who truly believed in the power of ginseng as traditional medicine, Korean brand SULWHASOO had me at their main ingredient alone. Founded by Sung-Whan Suh (that really sound like the brand, don’t you think?) who as a young boy lived in Gaeseong, Korea, a city known for quality ginseng, SULWHASOO is known as a holistic skin wellness regimen drawn from Korean Herbal Medicine.

Having tested mostly all skin care brands which available in Indonesia, I am a firm believer of Asian brands, as I do believe they’re more skin-friendly to Asian skin. And SULWHASOO is one of them. At their website, I read something interesting: “In Korean Herbal Medicine, it is believed that the body undergoes internal changes every seven years. At each milestone, energies within the body change. Historically at the age of 35, vital energies begin to taper and fall out of balance. As vital energies diminish in the body, the skin becomes prone to dryness, dehydration, and significantly more vulnerable to the aging process.” I started counting my seven years itch after I read those, but relieved to know that SULWHASOO blends the Korean medicinal herbs with science to balance those inner energies of the skin for that final results we’ve all longing for: nourished & healthy complexion.

Thanks to SULWHASOO Indonesia, I’ve got a chance to try their products and one of the brand’s best seller ‘First Care Activating Serum’ (released in 1997). Currently, 9 bottles of SULWHASOO ‘First Care Activating Serum’ is sold every minute. This is not a typical serum, it also a booster to assure optimal skincare results by amplifying the effects of treatments that follows. If you are like me, sometimes you feel like all those serums & lotions didn’t absorb well and stay on the surface only, you’ll love this. The texture is very light and clear, it instantly absorb to the skin without any filmy feeling. As for the scent, I found it relaxing (thanks to those natural herbs such as lavender & ylang ylang). The star product of SULWHASOO is recommended as the first step of skin care after cleansing.

And talking about cleansing, I found my favorite cleansing oil in SULWHASOO, ‘Gentle Cleansing Oil’. Honestly, I was skeptical about cleansing oil as I’m an avid fan of Micellar water. But that changed after I tried the product. Unlike any other brands that I’ve tried previously, it’s not that oily (surprise, surprise!), it doesn’t sting my sensitive eyes and it cleanse well. And unlike any other brands, I don’t have to mix it with water to create that milky texture, just massage to clean the whole face, including eyes area. My beauty verdict: it’s a winner in cleansing oil category.

I also tried SULWHASOO ‘Essential Firming Cream’. Another winner from SULWHASOO Essential Line, for skin refining effects. No feeling of tightness after I applied and the slightly balmy texture didn’t feel heavy at all. It glides easily and absorbs well! Claimed to stimulate collagen for a long term lift, this product can also be used day and night to promote elasticity & detoxify as well.

As I wrote this post, SULWHASOO has two counters in Jakarta, Indonesia: Seibu Grand Indonesia & Sogo Plaza Senayan. Check out my pics above from their counter at Sogo. Well well well, they do carry ‘Men’s Line’ as well as their base makeup line, ‘Evenfair’. They have different lines for specific skin needs, such as ‘Time Treasure’ for anti aging and ‘Hydro-Aid’ for extra hydration. So, make sure you pick the right line for your need.

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As a part of Fimelahood Bloggers from, I’m proud to say that our beloved is about to turn 3 years old. Wow! That was (unbelievably) fast.

And in conjunction of 3rd anniversary, there’ll be a seminar IWOW (Indonesia World of Women) on May 17th, 2014. Let’s join the seminar (see the banner above). FYI, you can order the PreSale tickets through me if you wish. Recommended to buy on PreSale season as they’re cheaper. The earlier always get better in this matter. See you there!

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Like chicken & eggs, which come first? 
For me, number one is comfortable factor, followed by style. But for this particular high street brand from UK, I can have them both. Plus added bonus, their easy to mix n match factor. 

Earlier this month, Dorothy Perkins Indonesia launched a Style Essentials collection in Penang Bistro, Grand Indonesia, Jakarta. With fellow bloggers & press, we were able to see all of the pieces that you’ll love for Spring Summer this year. Well, this season, there are 10 must have pieces: 

  1. The Statement Shirt
  2. The Block Heel 
  3. The Jumpsuit
  4. The Maxi
  5. The Midi
  6. The Cami
  7. The Boyfriend Jean
  8. The Mini Bag
  9. The Soft Trouser
  10. The Lace Top

Judging from my lifestyle, my favorite will be: the soft trouser, the boyfriend jean, the statement shirt, the maxi and the midi. And what I love about this Style Essentials Collection, even though they add Spring Summer 14 to its’ name, they’re actually fashion pieces that will last longer than that. And do you know that Dorothy Perkins Indonesia didn’t carry that much of items on every style? For example, the mini bag didn’t even reach 100 pcs available in stores. So consider them a (very) limited edition. Hurry down to Dorothy Perkins stores to get them, and while at it, do join the competition (see pic above) to win shopping vouchers (Yeay! More shopping). For more infos, follow their twitter account, here

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Earlier this month, Optik Seis invited me to the launch of Dolce & Gabbana Mosaico Eyewear Collection, in conjunction with Fashion Nation in Senayan City, Jakarta.

This could be the first time someone would ever think of applying the art of micro mosaic on eyewear. The tradition of Italian craftsmanship lie since ancient Rome, so no wonder Dolce & Gabbana honors that through their latest eyewear collection. 

Delicate, yet extravagant..the micro mosaic created exclusively for this collection, involves masterly expertise in the spinning of Murano glass. And those tiny tiles were accurately laid by hand by skilled craftsmen. Take a look at the all over mosaico eyewear pic above. Well, it was created with around 1000 micro tiles that embellish the front and temples, with beautiful composition of flowers like pansies, plumeria, gerberas and lilacs. There are only 70 pieces of these Limited Edition items in the world. And…tadaaa! Indonesia had 2 of the precious Limited Edition, only available at Optik Seis. 

I bet by the time I posted this, they already ran out of that two Limited Edition items. But for mere human beings like us, no worries. They have a more commercial options, either sunglasses or optical frames, with bold colors and lesser micro-tiles to adore. My favorite will be the bold red glasses (see pic above). What a statement eyeglasses.You can discover the complete Dolce&Gabbana Mosaico Eyewear Collection only at Optik Seis

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One lovely afternoon me & fellow beauty and fashion bloggers were invited by Wardah Beauty & to celebrate the launching of two Wardah’s latest eyeliners, set at the chic Portico, Senayan City, Jakarta.

Since 1995, Wardah has been accompanying every Indonesian women with beauty products which are made with all natural, premium, halal and safe ingredients. Once a favorite for Moslem women, the brand now revamped to be favored by broader public. And in conjunction with Fashion Nation Event last end of March, 2014, Wardah Cosmetics launched their EyeXPert Series, consists of two eyeliners, Staylast Gel Liner & Staylast Liquid Liner.

Being a fan of gel textured liner for most of my beauty life for its’ consistency and easy to apply formula, Wardah Staylast Gel Liner caught my attention first. My beauty verdict of this liner:

  • Great texture, it’s very soft & creamy so it made easy to apply (especially if you’re a first timer gel liner user).
  • What a black. I mean, really pitch black! Perfect to achieve those bold or cat eyes lines.
  • It’s matte, waterproof & smudge proof! Come on, with our hot & humid weather, what else do we expect from an eyeliner product, right?
  • The packaging is very compact, the brush provided on top.

Moving on to the second eyeliner, it’s Staylast Liquid Eyeliner. Surprisingly, even though I was never a big fan of liquid liner as I found it harder to apply and longer to dry, this product had me at its’ first stroke. This will be the perfect eyeliner for party look as it’s more glossy and a bit shimmery when applied. And thanks to their volatile solvent formula, it dries faster than other liquid liners I’ve tried, without those tight feelings.  

Above all, these two eyeliners are recommended for their performance and very affordable prices. FYI, currently I’m also an avid user of Wardah’s lipsticks for their soft and non-drying formula (I’ll post about their lip palette soon).

For more infos about Wardah, you can follow their Instagram & Twitter @wardahbeauty.



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Ines de la Fressange: French fashion icon, once a muse for Karl Lagerfeld, star model for Chanel for 7 years in a row, now collaborates with Uniqlo.

Parisian chic style really gets me. I mean, come on, dress like a Parisian is so elegant yet effortless, who wouldn’t love it? And one thing for sure, we don’t have to live in Paris to achieve our very own Parisian chic style. Thanks to a special collaboration collection of Uniqlo & Ines de la Fressange, just in time for Spring Summer 2014.

Last Wednesday, March 26, 2014, I was invited to the launch of Uniqlo Spring Summer 2014 at Ice Palace Theatre, Lotte Shopping Avenue. There were special guests at the event, Daniel Boey and Pevita Pearce, Indonesian actress. Yasuhiro Hayashi, President Director & COO Uniqlo-PT Fast Retailing Indonesia also commented on why Uniqlo use the tagline ‘LifeWear’. “It actually came from our customers. Something to wear everyday, it’s not sports wear or casual wear. It’s LifeWear.” I totally agree, as I found Uniqlo as very comfortable for Jakarta’s harsh weather, and very affordable as well. Linen and Supima Cotton are just two of their premium materials, fabrics that offer a comfortable experience for those wearing it, everyday. So comfortable, Ines de la Fressange, the style icon herself, is indeed a real customer of Uniqlo before her collaboration collection launched. The Ines de la Fressange collection comprises four lines, “Petite Parisienne”, “Bleu, Blanc, Parisiennes”, “Note Parisiennes” and “Souffle de Parisiennes” in total about 70 items which will arrive gradually in Jakarta stores. Meanwhile the first line already in stores since March 26, 2014.

At the launching event, I also got a chance to meet Daniel Boey. You might recognize Daniel from his works for Asia’s Next Top Model, and he worked for celebs like Tyra Banks, the gorgeous supermodel Bar Rafaeli and Adam Lambert. The ever humble Daniel shared his tips on fashion styling for everyday wear, “We need a strong foundation of basic items, which we can find easily with attractive prices at Uniqlo. And always dress for yourself, don’t pick up the trend just like that. Pick a fashion trend that suits you.” He shared his inspiring ideas to mix and match the LifeWear 2014 Spring Summer Collection. Three looks to be exact: Denim on Denim, Eclectic Mash Up & Athletic Chic (see the pics above).

Denim on Denim is my personal favorite. Daniel recommends to play with different colors of denim or texture, add some accessories like suspender. Foremost, is to feel confident on the look. For Eclectic Mash, you can start conservatively like a simple basic T-shirt then mix and match prints and colors. The point is to go bold without being over the top. And Athletic Chic screams sporty not sloppy. Add feminine touch like a scarf and accessorize to make this look appropriate for work.

Fellow bloggers, fashion students and stylists were asked to join the styling competition at this launching event as well. Two bloggers won the competition, chosen by Mr.Yasuhiro, Daniel & Pevita as the judges. And the other fashion students won favorite style, chosen by the guests. After the event, all of guests were invited to Uniqlo store, just downstairs of the venue, for a store tour. Fun fashion day, indeed.




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Frankly speaking, I’m not a huge fan of liquid foundation. See, I love to do my makeup as quick as possible, and using liquid foundation with brush and the need to blend them didn’t attract me. Until…

Yves Saint Laurent introduced their latest foundation, YOUTH LIBERATOR SERUM FOUNDATION. It’s the first serum-foundation by YSL and infused with the latest skin science, Glycanactif Complex, which does 3 actions in 3 compartments of skin for lift & pump effect. Let’s just say it works long-term under the skin as well as instantly gives that glowing complexion at the surface. 

I tried shades B30-Beige, and I love the result. My first selfie pic on the left shown myself without any foundation and concealer. The middle pic shown after using foundation only. And the after pic on the right shown after I set the foundation with powder. Surprisingly, even though the texture is quite thick, it was very easy to blend without using a brush. I pumped twice for the whole face only and it didn’t take long to blend. 

As for the coverage, it is a medium to high coverage foundation. So as you can see, I didn’t use any concealer to conceal my uneven skin tone (worst part on both sides of nose). Very good to hide any redness and small blemishes. I did feel like my skin glows from within without using any brightening powder, and even after I set with a non matte face powder, it’s still look naturally dewy. Thanks to YSL’s Color Tune-Up which reduces the appearance of the visible effects of time & magnifies skin tone to add a natural healthy glow to the complexion. 

It lasted really well throughout the day and the best part, it didn’t cake. Don’t be surprised if the shades look a little bit lighter on your face once applied, because it has SPF 20/PA++. The shades somehow will tune in to your own natural shade by time. 

Of course it’s a winner for me as it does save my time doing my makeup with a glorious glowing from within result. 

  1. I can skip my face serum
  2. I can skip my sunscreen
  3. I can skip my concealer

Yves Saint Laurent Youth Liberator Serum Foundation, now available in Indonesia at retail price Rp 750.000. Remember to always pick your shade correctly. 

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Don’t you just love Spring makeup? Showered with gorgeous bright colors, Spring translated to be one of the most wearable makeup in the beauty business. Don’t trust me? Check out these looks by Make Up Store.

It’s great to know that our very own Jakarta, Indonesia has the first concept store in Asia which resembled the one in Make Up Store’s native Sweden. When I met Elaine Fong, Marketing Manager Make Up Store for Singapore & Indonesia for the Spring 2014 product launch previously, she said, “Even Singapore & Hong Kong haven’t got one.” Now that they have more than 200 stores worldwide, their Plaza Indonesia store is the must visit ones for beauty addicts. Check out my pics of the store above.

Make Up Store has different collection for each 4 seasons, Spring, Summer, Autumn and Winter. So you can imagine how walking to the store feels like. Lots and lots of makeup products, not to mention they also have range for tools, body care and face care too! This Spring, Make Up Store presents three collections and looks: FUSION, POETIC & DELUXE.

For red and pink colors fans, you’d be delighted with FUSION, a futuristic & eclectic interpretation of two feminine colors.

How to get FUSION look:

  • Blend the new Marble Eyeshadows in Blue Venato & Volcano to create colorful composition.
  • Apply Eyepencil in Not So Dark to complement the eyeshadow shades.
  • For a waterproof result, mix Cake Eyeliner in Dark Grey with Mixing Liquid to frame the eyes.
  • Stroke Volume Mascara to the lashes for that thick luxurious volume without the clump.
  • Pick your gloss. LED Lipgloss in Hot Pink, or Lipgloss Wand Duo in Clementis.

If you consider yourself as an artistic & dreamy, you’ll love POETIC. Sheer, romantic and light, this look also focus on nail decorations, perfect for nail art.

How to get POETIC look:

  • Blend Marble Eyeshadow in Rossi Asiago which is great as blush too.
  • Apply high pigmented Microshadow in Tiffany, Harlequin & Cava to create rich colors & long lasting result.
  • For more intense result, apply Eyepencil in Not So Dark to create that beautiful dark grey color.
  • Decorate your nails with choices of Flowers or Butterfly.

Last but not least, is my favorite look above all, DELUXE. The name said it all, it shows a luxurious look for those who enjoy all the good things in life. Perfecto! I tried the DELUXE look myself (as you can see at the pic above), thanks to Yani from Make Up Store Indonesia.

How to get DELUXE look:

  • Use Eyeprimer before applying Microshadow in Old Lace & Thistle for more long lasting effect, especially if you want them to last the whole day.
  • Complement those colors with Eyepencil in Not So Dark.
  • To add more shimmering effect, dust Eyedust in Sparkle & Umber.
  • Lipstick in Bittersweet will nurture and color your lips in the same time.
  • Top the lipstick with more sparkle using LED Lipgloss in Elegance.
  • Set the brows with Brow Set Fix in Tinted. Your guy can use them too!
  • Color those nails with Nail Polish in Jessica. It screams spring!

For more updates on products or promotions, follow Make Up Store Indonesia’s instagram @MAKEUPSTOREINDONESIA and their Facebook Page: MAKEUPSTORE-INDONESIA

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If you love to eat as much as I do, there’s a (quite) new bar&grill in Jakarta that you have to try.

Bluegrass Bar & Grill is located at Bakrie Tower in Kawasan Rasuna Epicentrum, Kuningan, Jakarta. They claimed themselves in their facebook page as an Asian Fusion Restaurant and American Restaurant. I went to this restaurant before they moved to a new location, and I personally love this one better. They have a quite large space to separate the smokers and non smokers, and the bar is the heart of the it. The ambience is quite masculine, do not expect girly things inside, but it’s cozy enough for family dine out (they have Kids Meal!).

When I visited BlueGrass today, it was lunch time, so lots of working people and I spotted some expats having their lunch break there, too. Miranda Tobing, Marcomm Manager for BlueGrass said, it’s much more crowded after office hours with lots of expats and younger crowds on weekdays. I can imagine the empty bar at lunch turned crowded after the sun goes down. 

From Miranda’s recommendation, I tried the appetizer, their signature mocktail, their best seller burger and the yummiest dessert ever! Let me break it down.

Perfect Chemistry: Very very refreshing but not too sweet mocktail. Combination of peach, lychee, kaffir lime leaf, lavender & peach syrup with fresh lime juice. It was a hot day, so this cold mocktail did live up to its’ name. Perfect!

Margarita Grilled Shrimp: Not even a touch of fishy smell from the grill prawns (maybe because they marinated it with Tequila?) and I love how they served them like satays. And the fruit salsa is very fresh, it really complement the taste of the grill prawns.

American Classic Burger: As classic as it can be, with a choice of bacon (turkey or pork). And yeay! They served chips, rather than french fries (lots of restaurant bored me with these burger companion). Also on the plate, fresh coleslaw. The homemade beef patty was marinated well and it didn’t taste dry. And the buns… they’re soft without crumbles and delicious.

Banana Cake: This made me bananas! What can I say, I have sweet tooth. Served warm, this sweet banana cake has this incredible sugar frosting on top which taste cold when you put them inside your mouth. Incredible warm and cold combination of dessert. Me likey!

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As I love the taste of honey, and legend said that honey was Cleopatra’s secret beauty weapon, the latest range from The Body Shop will definitely be my favorite beauty regimen. 

What a better way to experience the whole range of The Body Shop HoneyMania, than a spa treatment. At the Spa Hotel indonesia Kempinski, I got the chance to luxuriously dip into The Body Shop’s latest body care range. The range contains Community Fair trade honey collected from handcrafted hives in the Ethiopian rainforest, made from the nectar of a thousand of wildflowers, and they carry soap, lip balm, EDT, shower gel, body scrub, body butter and the innovative Bath Melt. 

My treatment at the Spa began with a warm bath. I felt like a queen bee, literally! I love the texture of Bubble Bath Melt, which really resemble honey. So deliciously looking and felt really soothing on skin, thanks to the creamy bubbles it created. And the smell is absolutely luxurious, very rich floral and honey scent. 

After the bath, time to scrub with HoneyMania Body Scrub. Don’t worry about harsh texture as I can feel it’s very creamy. Before the body massage, time to shower with the Shower Gel, my personal favorite! The soap-free shower gel will be the best way to start lathering on the scent. Next step is the body massage, using the Body Butter. I always find Body Butter is very good when my skin is very dry due to harsh weather, thanks to its’ buttery texture. Who knows it’s also good for body massage as it glides on really well? Well, from now on, I’ll bring Body Butter to my regular spa rather than using unknown oil on my body, for sure!

Last but not least, spritz of EDT will complete the whole sweet & luxurious experience of HoneyMania range. It’s very light, but if you use the layering technique, the rich floral scent surprisingly last longer than ordinary EDT’s. 

Overall, even though honey is literally the main ingredients for this body care range, they’re different from other honey products. It must’ve been the contribution of a thousand of wild flowers scent which made these products didn’t smell like (literally) honey! I love the scent and the soft silky skin result after trying the whole range. And the packagings was so attractively yellow bright, with deliciously looking honey comb illustration, I believe it’s hard not to touch them on store display. 

Remember, to always watch out for counterfeit products, therefore I always recommend to go to The Body Shop stores near you or for Indonesians, you can shop online, here

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